PowerGRYD x Dakota Ridge Marketing: A Partnership to Accelerate vCISO Growth

The demand for strategic cybersecurity leadership is rapidly increasing. Small and medium-sized businesses are seeking more than just reactive protection—they require comprehensive guidance to address the complicated cybersecurity space. This shift presents a significant opportunity for Managed Service Providers (MSPs) and Managed Security Service Providers (MSSPs) to expand their offerings.

According to the 2024 State of the vCISO Report by Cynomi, 98% of MSPs and MSSPs that don't currently offer vCISO services plan to do so, highlighting the growing importance of these services in the industry.

Recognizing this trend, Dakota Ridge Marketing has partnered with PowerGRYD to support MSPs and MSSPs in transforming robust vCISO operations into tangible business growth. While developing effective service delivery models is crucial, it's equally important to communicate the value of these services to potential clients. 

By combining PowerGRYD's scalable vCISO solutions with our marketing expertise, we aim to help service providers effectively reach and educate their target audience, ultimately driving growth and enhancing cybersecurity resilience across the board.

Why vCISO Services Matter And Why They Need to Be Marketed

Businesses are making more deliberate decisions about where and how they invest in cybersecurity. They're asking harder questions and expecting clear, strategic answers. As a managed cybersecurity services provider, offering vCISO services gives you a way to meet those expectations with structure and foresight. But delivering value isn't enough. You need to help clients understand what that value actually looks like because:

• Buyers often can’t distinguish between technical services and strategic cybersecurity leadership without clear messaging.

• Many still associate cybersecurity with isolated tools or products, not long-term business planning.

• A well-positioned vCISO offer helps your prospects see cybersecurity as an enabler, not a sunk cost.

• Educational content shortens sales cycles by reducing confusion and building trust early.

• A defined marketing approach lets you scale outreach without relying solely on referrals or existing relationships.

Helping potential clients understand why structured cybersecurity matters is part of your responsibility as a service provider. You already have the expertise—marketing ensures the right people recognize it.

How PowerGRYD Helps You Build and Scale

Building a scalable vCISO service takes more than technical know-how—it takes structure, repeatable systems, and the right tools. Many providers hit a wall when trying to standardize service delivery or shorten sales cycles. PowerGRYD was built to solve those challenges. It gives MSPs and advisors a complete blueprint for launching, selling, and delivering premium vCISO services without reinventing every process.

• Go-to-market strategies tailored for managed cybersecurity services providers, designed to speed up client acquisition and reduce time-to-revenue.

• RevOps systems and sales frameworks that simplify pricing, positioning, and closing monthly recurring revenue (MRR) contracts.

• Service delivery templates and tools that save time while ensuring consistent, high-value client experiences.

• Licensing for top platforms, including Cynomi, Symbol Security, Exigence, and others—offered at no cost to members.

• Community and peer collaboration through PowerGRYD’s network, giving you direct access to tested practices, guidance, and support.

PowerGRYD gives you a foundation to move quickly and a structure that’s built to last. With the right operational support in place, you can focus on growth.

Turn Your vCISO Expertise into Market Visibility

You’ve invested in a strong service model and are delivering results that matter to your clients. But building trust with new prospects takes more than technical outcomes. It requires clear messaging, consistent visibility, and a strategy that meets people where they are. Marketing isn’t just a support function for managed cybersecurity services providers; it’s a driver of qualified leads, stronger sales conversations, and long-term growth.

Dakota Ridge Marketing supports PowerGRYD members by helping them shape and share their value in ways that resonate with decision-makers. We focus on the parts of your message that help buyers understand how your vCISO offering supports their goals, not just their compliance checklists. With a strategy built on clarity and consistency, you can educate your market and generate demand at the same time.

• Clarify your positioning so your messaging speaks directly to the needs of your ideal clients

• Create trust-building content that helps decision-makers connect your services to real business outcomes

• Develop authority through storytelling by highlighting how your services have impacted real organizations

• Design marketing systems that support lead generation without adding extra burden to your delivery team

• Build repeatable campaigns that match the pace and scale of your vCISO service delivery

You’ve built a vCISO service that delivers real impact. Now it’s time to let more of the right people see it.

Build a Stronger vCISO Practice with the Right Support

PowerGRYD gives you a structured approach to delivering high-value vCISO services. With the operational side in place, you need visibility that reflects the depth of your offering and attracts the right clients. We help PowerGRYD members build that visibility through clear, consistent messaging and a marketing system that supports long-term growth without adding complexity.

We help you communicate it in a way that drives action through education, positioning, and strategy aligned to your business goals. If you're ready to grow, you shouldn’t have to build your marketing from scratch.

Become a PowerGRYD member and start scaling your vCISO services with the right foundation and the right support.