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How to Market your RMM to Get New Clients

Updated: Mar 19, 2023


MSP Differentiation

You may have Remote Monitoring and Management (RMM) software already up and running alongside your client processes, or you may be newer to RMMs, so what should you look for in one, and more importantly, how can you market this tool to get new clients for your MSP?


Here's a quick primer to help you. Contents include:




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What is an RMM and what are its benefits for MSPs



In case you're a little behind the 8 ball on RMMs (no judgement!), or just wondering why use an RMM, remote monitoring and management is a type of software used by MSPs to remotely monitor and manage their clients' networks and devices.


MSP remote monitoring & management software typically includes a dashboard that gives MSPs asset management visibility into their clients' network and devices, as well as the ability to remotely control them. RMM software can also be used to automate common tasks, such as automated patch management and backups.


The benefits of RMM for Managed Service Providers include increased efficiency, improved client satisfaction, and increased revenues. RMM software can help MSPs save time by automating tasks that would otherwise be done manually. In essence, they are management tools.


In addition, RMM software can help MSPs improve their client satisfaction by providing them with visibility into their network and devices, as well as the ability to remotely control them. Finally, RMM software can help MSPs increase their revenues by providing them with a way to bill their clients for their services.

LogMeIn Central found that MSPs can save 30 minutes to 4 hours each day with remote monitoring and management. In addition, about three-quarters of IT professionals estimate RMM saves their companies $50k or more yearly.


In the competitive MSP marketplace, it's so important to differentiate your MSP, and effectively marketing your RMM is one way to do so.






Picking Your RMM


Having a reliable and effective RMM is essential to your business. But with so many different management software solutions available on the market, it can be hard to decide which one is right for your MSP, especially the best RMM for a small MSP.

Not all RMM solutions are created equal. Each tool has its own set of features and benefits that make it a good fit for certain businesses.

So what should you look for in an RMM? Here are a few key factors to consider:

  1. Ease of use: The RMM solution should be easy to use and navigate, with a user-friendly dashboard that gives you quick and easy access to the information you need.

An RMM dashboard should have the following features:


1. A summary of all devices and networks being monitored, including their status and health.


2. A list of all devices and networks that have been recently monitored, along with the date and time of the monitoring.


3. A list of all devices and networks that are scheduled for monitoring, including the date and time of the next monitoring.


4. The ability to remotely control devices and networks.


5. The ability to create reports on device and network activity.


2. Features: The RMM solution should include a variety of features that meet your needs, such as network monitoring, remote control, patch management, and asset tracking.

Network monitoring gives you a real-time view of your network and devices, so you can see what's happening on your network at any given time. This is important for troubleshooting and identifying issues before they become bigger problems.


Remote control allows you to take control of devices remotely, so you can resolve issues without having to be on-site. This is a valuable tool for fixing issues quickly and efficiently.


Patch management helps you keep your devices up-to-date with the latest patches and security updates. This is essential for keeping your devices safe and secure.


Asset tracking lets you track the ownership and location of your devices, so you always know where they are and who is using them. This is helpful for auditing purposes and ensuring compliance with corporate security policies.


3. Price: The pricing model should be affordable and fit within your budget. The solution should also offer unlimited use or have a low per-device price point.


There are a variety of different pricing models for RMM solutions, but they generally fall into two categories: all you can eat or usage-based. All you can eat pricing models offer a set price per month for unlimited use of the solution, while usage-based pricing models charge based on the number of devices, users, or agents that are monitored.

4. Support: The RMM provider should offer excellent customer support, with 24/7 phone support and online chat capabilities. They should also have a comprehensive online knowledge base that contains guides and tutorials to help you get the most out of their solution.



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Popular RMM Options


There are a number of different RMM solutions available on the market, both cloud-based and self-hosted options.


Some of the most popular RMM tools (in no particular order) include:

"NinjaOne is a leading unified IT operations solution that simplifies the way IT teams work. With NinjaOne, MSPs and IT departments can automate, manage, and remediate all their endpoint management tasks within one fast, modern, intuitive platform, improving technician efficiency and user satisfaction."

"Start, run and grow your MSP business with an all-in-one RMM, PSA and Remote Access platform. Save time managing your client's needs and reduce operational overhead so you can focus on closing new deals and providing top-tier solutions with remarkable results."

"ConnectWise RMM is the next generation of RMM and combines the best of both worlds: out-of-the-box automation coupled with the robust automation IT solution providers need to save time and deliver customized services to their customers.

"Atera is the ultimate all-in-one Remote IT Monitoring & Management (RMM) solution for MSPs & IT service providers Departments. Atera includes everything you need and nothing you don't: full RMM, built-in PSA, free remote access, patch management, IT automation, alerts, helpdesk, ticketing, chat reports, billing and so much more!"


Each of these tools has its own set of benefits that make it a great fit for certain MSPs. If you're looking for a comparison breakdown, the RMM Software Comparison has done a lot of the legwork for you.




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Where to Market your RMM


An RMM can be a valuable tool for an MSP when it comes to marketing. Here are a few tips on where to market your RMM:

1. Make sure your website is up-to-date and reflects your capabilities as an MSP. An RMM can be a key part of your offering, so make sure potential clients know about it.

2. Include information about your RMM solution in your marketing materials, such as brochures, fact sheets, and all sales collateral. Promote your RMM and the value it provides to your clients in all of your marketing materials.

3. Train your sales team on the benefits of your RMM solution and how to talk about it with potential clients.

4. Create a case study or testimonial highlighting how an RMM has helped one of your clients solve a problem. Case studies and testimonials are a great way to show potential clients the value of an RMM.

5. Conduct webinars, videos or demos to introduce potential clients to your RMM solution and its benefits. This will give clients and prospective clients the opportunity to see your RMM solution in action and can help them understand how it can benefit their business.


6. Consider adding your RMM as part of your onboarding or consulting package to help clients get started using the tool and optimizing its features.


7. Showcase your RMM in social media posts and engagement that can reach new potential clients.

No matter how you choose to market your RMM, it is important to highlight the value that it can provide to your clients and their businesses. Which leads us into how to message the benefits.



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Marketing Messaging for your RMM


When marketing an RMM to clients and prospective clients, it's important to showcase the benefits of using one. Here are a few ways to do that:

1. Make a list of the problems that an RMM can help solve. An RMM can help with things like network monitoring, remote control, patch management, and asset tracking, so make sure to highlight those features. But don't just highlight the features, get into the business results. For example, you could point out that an RMM can help drive down costs by improving efficiency, or it can improve security by identifying and remediating potential threats.


2. Highlight the different ROI benefits of using your RMM solution. An RMM can help streamline workflows, reduce downtime, and improve customer service. Showcase how these benefits can result in increased revenue, improved customer satisfaction, and more.

3. Talk about the different ways that your RMM solution can help your clients grow their business. An RMM can help you get a more complete view of your clients' IT operations, which can allow you to provide more strategic advice and help them scale their business more effectively.

4. Another messaging strategy is to emphasize the importance of security. With cybercrime on the rise, it's more important than ever for businesses to have effective security measures in place. An RMM can help your clients protect their data and keep their systems safe from hackers and other online threats.


5. Focus on the user experience when marketing your RMM. Most RMM solutions are designed with the end user in mind, so demonstrate how your solution can make IT management more intuitive and easy for your clients' workforce.


6. Show how an RMM can save time and money. An RMM can help MSPs automate tasks, reduce overhead, and improve technician efficiency. Showing how an RMM can save time and money is a great way to convince prospective clients of your services or add it into current client engagements.


Once you have the best RMM for your MSP in place, you can save your clients time and money as well as enhance their business and security in numerous ways.


When marketing an RMM to clients and prospective clients, it's important to showcase these benefits across marketing channels in a way that resonates with their business goals. Whatever strategy you choose, make sure to emphasize the value that an RMM can provide to your clients' businesses and it will only serve to benefit your MSP for years to come.








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