CASE STUDY

TRAVELAPP

Building a brand around opportunities despite numerous competitor failures.

445M

Business

Trips

Annually

Business travel is a huge market, but many mobile apps have tried and failed to build an audience around travel specific solutions.

COMPETITIVE

LANDSCAPE

We developed insights from the industry and competition's strengths and weaknesses... both from strategic aspects like audience focus and key messaging and tactical aspects like SEO and app features.

BRANDING

Confident

Modern

Authentic

Accessible

Friendly

Communicative

Ambitious

Passionate

As portraying a consistent brand image can have a 23% revenue increase for companies, we worked with TravelApp to develop a cohesive brand. 

Aspects like their personality, voice, tone, and imagery build a consistent view for travelers.

MARKETING

PLAN

We put together a marketing plan that increased airport reach over time, developing in stages to increase attention around the app.

The initial geographic focus required a diverse channel plan including Guerilla, Digital, and OOH channels.

RESULTS

App features developed from strategies learned from industry and competitor analysis

A positive brand shift to numerous aspects that enhance consistency and resonance with target audiences

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