Building a brand around opportunities despite numerous competitor failures.
Business travel is a huge market, but many mobile apps have tried and failed to build an audience around travel specific solutions.
We developed insights from the industry and competition's strengths and weaknesses... both from strategic aspects like audience focus and key messaging and tactical aspects like SEO and app features.
As portraying a consistent brand image can have a 23% revenue increase for companies, we worked with TravelApp to develop a cohesive brand.
Aspects like their personality, voice, tone, and imagery build a consistent view for travelers.
We put together a marketing plan that increased airport reach over time, developing in stages to increase attention around the app.
The initial geographic focus required a diverse channel plan including Guerilla, Digital, and OOH channels.
App features developed from strategies learned from industry and competitor analysis
A positive brand shift to numerous aspects that enhance consistency and resonance with target audiences