Systematizing content marketing success with our proven processes
Through our process, we systematically create the environment for, and execution of results driven content marketing.
During PLAN we research, strategize and develop a comprehensive marketing strategy for your B2B company
For implementing the strategies, we have our BUILD & RUN phases that can partly or fully manage your content marketing, based around your new strategic foundation. From handling your blog posts and social, to video and email campaigns, the above channels are the options for developing your content marketing into a growth engine.
We also develop the environment for success around your chosen channels, including Goal Management, Content Strategy, and Cadence Optimization.
Our PLAN phase is a one-time program fee, dependent on the level of strategic assistance needed.
BUILD & RUN
We have a flat monthly or per content piece fee based on the choice of channels.
A few examples of some aspects of our program
STRATEGY : Target Audiences
Properly aligning your marketing and messaging with the right target audiences is paramount to success... to the tune of a 10% higher profit growth.
We conduct research to specify your target audiences, develop personas to fully understand them, among other deliverables.
STRATEGY : Marketing Plan
It pays to lay out your marketing strategies as a cohesive picture of all your channels and tactics, as opposed to a disjointed plan. The strongest omni-channel marketing setups result in a 25% increase in sales.
We build your entire content marketing plan, with all needed channels and tactics.
STRATEGY : Goals
Two important aspects to successful marketing are the proper setting and management of goals, and the alignment of metrics with your company objectives.
We develop Content Objectives and Key Results (OKRs) to make sure every marketing initiative is moving your company in the right direction.
72% of companies have shown that content marketing increases the number of leads they get. For Professional Services companies, it is one of the most important parts of your marketing plan to showcase your expertise and knowledge in your industry.
We develop a full content strategy based on the pain points and goals of your target audiences. We build out a content calendar that includes everything from when the content will be produced to which keywords each piece targets.
Marketing is not a set it and forget it game. You need to have a process of updates prepared to systematize numerous strategy and tactical aspects of your marketing.
We generate a repeatable cadence of weekly, monthly, quarterly, and annual items that encompass all your main content needs.