Systematizing marketing success with our 12 step proven process

MMS: An Overview

Through our 12 step process, we systematically create the environment for, and implementation of, your cohesive marketing strategy built in the Marketing Foundation Program. 

This covers all aspects of a proven process to run your marketing, totally focused on company growth. 


See below for a few highlights of the program...  

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STEP 1: Goals

Two important aspects to successful marketing are the proper setting and management of goals, and the alignment of campaign metrics with your mission and company objectives. 

In Step 1, we review your OKRs set in the MFP. We make sure you're aligned from top to bottom with goals, so every marketing initiative is moving your company in the right direction. And we setup software to ensure continuous management.

STEP 4: Simulate

A marketing plan can only take you so far. It's of course the execution that brings results. But in order to achieve the desired goals and metrics, you need to know that the time and money spent on certain channels is the right mix.

In Step 4, we visually simulate the traffic through every step of the marketing channels, to have a precise view on what needs to be done in the campaigns in order to succeed.

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STEP 5: Content

72% of companies have shown that content marketing increases the number of leads they get. For B2B, it is one of the most important parts of your marketing plan to showcase your expertise and knowledge in your industry.


In Step 5, we develop a full content strategy based on the pain points and goals of your target audiences. We initiate a content cadence to keep the content engine cyclical. And we build out a content calendar that includes everything from when the content will be produced to what audience and stage it's for, to which keywords each piece targets.   

STEP 11: Cadence

Marketing is not a set it and forget it game. You need to have a process of updates prepared to systematize numerous strategy and tactical aspects of your marketing.

In Step 11, we generate a repeatable cadence of weekly, monthly, quarterly, and annual items that encompass everything from goal management to brand updates to webinars, plus so much more.

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Building a strategy that encompasses all the needed aspects of a comprehensive marketing foundation will enhance your company growth.

The first step is a Complimentary Strategy Call: