Systematizing marketing success with our proven process
Through our process, we systematically create the environment for, and implementation of results driven marketing.
During PLAN, we research, strategize and develop every aspect of a cohesive marketing strategy for your B2B company.
In BUILD & RUN, you can choose from 3 levels of programs:
- Lead Generation: We focus efforts on the top channels that drive the most leads in the fastest time.
- Business Growth: This level takes care of all your marketing including lead generation, lead and deal nurturing, as well as client retention, upselling, and developing advocates.
- Business Growth Plus: Everything from the Business Growth level plus sales enablement, developing your sales process, CRM management, and more.
See below for a few highlights...
PLAN : Audiences
Properly aligning your marketing and messaging with the right target audiences is paramount to success... to the tune of a 10% higher profit growth.
In week 2, we conduct an array of research to specify your target audiences, develop personas to fully understand them, among other deliverables.
PLAN : Campaigns
It pays to lay out your marketing strategies as a cohesive picture of all your channels and tactics, as opposed to a disjointed plan. The strongest omni-channel marketing setups result in a 25% increase in sales.
We build your entire marketing plan, with all needed channels and tactics tied into the stages of the buyer journey, among other deliverables.
BUILD : Goals
Two important aspects to successful marketing are the proper setting and management of goals, and the alignment of metrics with your company objectives.
We develop Objectives and Key Results (OKRs) and channel based metrics to make sure you're aligned from top to bottom with goals, so every marketing initiative is moving your company in the right direction.
BUILD : Content
72% of companies have shown that content marketing increases the number of leads they get. For B2B, it is one of the most important parts of your marketing plan to showcase your expertise and knowledge in your industry.
We develop a full content strategy based on the pain points and goals of your target audiences. We initiate a content cadence to keep the content engine cyclical. And we build out a content calendar that includes everything from when the content will be produced to what audience and stage it's for to which keywords each piece targets.
RUN : Cadence
Marketing is not a set it and forget it game. You need to have a process of updates prepared to systematize numerous strategy and tactical aspects of your marketing.
We generate a repeatable cadence of weekly, monthly, quarterly, and annual items that encompass everything from goal management to brand updates to webinars, plus so much more.