Developing Expertise into Engaging Thought Leadership
It's time to share your expertise with the world without having to spend so much time and effort on content and connections.
Alleviating your Time and Focus Needed
As an exec/salesperson you have a lot on your plate every day.
You're also well aware that thought leadership content helps your personal brand, and the company as a whole.
But the consistency, time and focus needed to build the content and enhance relationships can be overwhelming.
We assist in numerous ways to take that extra work off your plate and make sure the tactics used are effective.
Diverse Channel Mix
With 67% of IT Services customers relying on content for research and purchasing decisions, and companies who use multi-channel marketing being 3x more effective, you need to provide value on the right mix of channels.
We provide a proven mix of content development, through insight posts and expert videos, combined with LinkedIn focused audience enhancement and lead generation.
These tactics truly develop your personal brand as a connected thought leader.
Showcase Valuable Ideas
The data speaks volumes.
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47% of buyers say thought leadership led them to discover and purchase from a company
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65% of IT Services buyers have changed their perception of a company after consuming a piece of thought leadership
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But, 71% say most of the "thought leadership" content they consume provides little value
It's time to shift the ability for you to showcase your expertise and ideas in a valuable, differentiating, and engaging way.
Engaging Topic Development
We work one-on-one with you to define specific focus areas where you can educate and lead through ideas.
What are you passionate about?
What are your competitors talking about?
What is your industry media focused on?
What's wrong with what they're saying?
Through our Topic Development process, we help to build a full picture of the topics that will capture new attention and drive thought leadership content.
Service Breakdown
Our main execution elements are available as part of the full program, or as separate elements.
LinkedIn Insight Posts
47% of buyers say thought leadership from execs/sales led them to a purchase. It's time to share your expertise with the world by influencing buyers and building credibility and thought leadership.
We work with you to develop topics you're passionate about that drive engagement, then build a consistent cadence of long form insight posts for your personal profile.
Expert Videos
Video drives awareness and develops your personal brand more than any other form of content. 89% of companies have shown a positive ROI from video marketing.
We work with you on topic development, getting comfortable with video, editing, thumbnail design and also cover social and YouTube posting as well.
LinkedIn 2nd to 1st Degree Connecting & Lead Generation
Your target audience is on LinkedIn, just waiting to connect and communicate with you. But you need the right strategies and tactics to bring this to fruition.
We use a combination of scalable automation and manual relationship building to drive connections and business relationships.
LinkedIn / Email Outreach
The scalability and results of outreach can be very successful when done right.
We build out full outreach campaigns utilizing our LinkedIn and Email data focused on your target audiences, employ proven outreach tactics, and generate new leads for your sales pipeline.
