Helping IT Services Realize the Profits from Attention Arbitrage

Systematically using Attention Arbitrage for your company means leveraging the right content strategies and tactics to elevate your traffic and lead generation. 

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Strategy Included

You wouldn't lead your company in a new direction without first coming up with a strategy. So, why do marketing without a comprehensive strategy?

Developing the strategy behind your content marketing leads to a much greater success rate.

 

We include business discovery, target audience development, offer development, content specific strategies, goal management, and target list generation for every client. It would be irresponsible not to.

Build Valuable Authority

Across your company you have years of experience in your IT Service area, but that experience isn't always showcased in engaging ways. 

Our content tactics help to build your company into a leading authority in the field. We enhance your brand positioning by getting into the mind of your target audience decision maker and reshaping their perceptions. 

This authority becomes valuable when it positively affects the buyer journey throughout lead generation, nurturing, and sales conversion.  

Diverse Channel Mix

With 60-80% of the Buyer Journey now occurring prior to speaking with anyone at your company, people are doing their own research and developing their own perceptions.

You need to influence that portion of the journey through a diverse mix of leading content.

Our mix of blog posts, expanded content (whitepapers, infographics etc), interactive content (quizzes, calculators etc), social media (posting and engagement), and video (for execs/sales) serves to develop the awareness, authority, differentiation, lead generation, and sales. 

Elevate Attention & Awareness

54% of business decision makers purchase from businesses they had not previously considered or known about. 

Your IT Services company needs more attention and awareness of what you provide combined with authority and brand elements.

This straightforward idea develops an environment for lead generation and  increases the number of people added to both your marketing funnel and sales flow.

Service Breakdown

Our main execution elements are available as part of the full program, or as separate elements.

Blog Posts

A consistent cadence of developing and posting blog posts for your company.

 

We align a heirarchical content strategy and goals with our expert content writing including keyword research. We then enhance the content with imagery, internal and external linking, CTAs and SEO aspects. 

The result is consistently engaging content that drives awareness, leads, and sales.

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Expanded & Interactive Content

Your content needs to engage on a deeper level to drive lead gen and sales. That's where expanded and interactive content comes in. 

We handle all the research, copy and design to build truly exceptional White papers, short eBooks, Infographics, Calculators, Checklists, and Quizzes for your company.

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Social Media

We find that social media is usually seen as a necessary evil. But maybe it doesn't have to be. Maybe social can actually be a driver of company awareness, engagement and leads.

We handle both social posting across platforms as well as engagement, our proprietary process of manual topic and targeted engagement to gain the desired results from social. 

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Retargeted Ads

In order to garner as many leads as possible from the extra awareness and traffic, we develop retargeted ads. These are focused on the offers developed during the strategy phase and promoted in the other content. 

These ads are specifically served to people who have already engaged with your content, which results in a higher conversion of leads.

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Ready to Kickstart Your Journey to more Traffic & Leads?