Developing brand awareness & ecomm sales in a crowded market
With the CBD market exploding in the last couple years, Altura needed to differentiate against the myriad of competitors jumping into the market.
TARGET AUDIENCES &
We worked with Altura's management to define their target audiences based on a combination of market research and internal feedback. We developed messaging, focused on lifestyle solutions, that resonated with each group.
With the goal of aligning their brand personality, voice, tone & imagery with the business as well as the target audiences, we developed consistent brand guidelines.
Average website monthly traffic increase
(pre vs. post marketing plan implementation)
MOM sales increase after plan implementation
Based on their resources, and target audiences, we built out a comprehensive marketing plan.
With industry/legal related constraints on Facebook and Google, diverse channels and tactics like Programmatic, CRO and Influencer Marketing were used to promote awareness and develop sales.