CASE STUDY

ALTURA

WELLNESS

Developing brand awareness & ecomm sales in a crowded market

$22B

Market

by 

2022

With the CBD market exploding in the last couple years, Altura needed to differentiate against the myriad of competitors jumping into the market.

TARGET AUDIENCES &

MESSAGING

We worked with Altura's management to define their target audiences based on a combination of market research and internal feedback. We developed messaging, focused on lifestyle solutions, that resonated with each group.

With the goal of aligning their brand personality, voice, tone & imagery with the business as well as the target audiences, we developed consistent brand guidelines.

BRANDING

RESULTS

266%

Average website monthly traffic increase

 

(pre vs. post marketing plan implementation)

60%

MOM sales increase after plan implementation

Based on their resources, and target audiences, we built out a comprehensive marketing plan.

 

With industry/legal related constraints on Facebook and Google, diverse channels and tactics like Programmatic, CRO and Influencer Marketing were used to promote awareness and develop sales.

MARKETING PLAN

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