
CASE STUDY
ALTURA
WELLNESS
Developing brand awareness & ecomm sales in a crowded market
$22B
Market
by
2022
With the CBD market exploding in the last couple years, Altura needed to differentiate against the myriad of competitors jumping into the market.

TARGET AUDIENCES &
MESSAGING
We worked with Altura's management to define their target audiences based on a combination of market research and internal feedback. We developed messaging, focused on lifestyle solutions, that resonated with each group.




With the goal of aligning their brand personality, voice, tone & imagery with the business as well as the target audiences, we developed consistent brand guidelines.
BRANDING

RESULTS
266%
Average website monthly traffic increase
(pre vs. post marketing plan implementation)
60%
MOM sales increase after plan implementation
Based on their resources, and target audiences, we built out a comprehensive marketing plan.
With industry/legal related constraints on Facebook and Google, diverse channels and tactics like Programmatic, CRO and Influencer Marketing were used to promote awareness and develop sales.
MARKETING PLAN
